Zondervan Academic Ecommerce Website
- Project Management
In 2013, we designed and developed Zondervan Academic's first, official website. After years of strategic support, incremental enhancements, and user growth, we began planning a major update with five key goals: begin selling direct to consumer, optimize lead generation efforts, increase exam copy requests, modernize the user experience, and maintain the SEO rankings we'd already achieved. Since the update, the exam copy request conversion rate has increased more than 20%, and email subscriptions are up more than 50% compared to the previous year.
From Our Client
“Mighty challenges us. They ask questions and we talk about our goals. They learn the 'why' before recommending the 'what' and deciding on the 'how.' If you want a great partner, start a conversation with Mighty.”Adam Forrest Zondervan Academic